Send personalised review requests to Google, Trustpilot and Facebook in one campaign. ClientRoots's sentiment routing detects unhappy customers before they post publicly - routing them to a private feedback form instead.
97% of consumers read reviews before making a purchase decision. Businesses with 10+ recent Google reviews consistently outrank those with fewer, even if their products and services are identical. The problem isn't getting good reviews - it's remembering to ask, asking at the right time, and making it easy for the customer to actually do it.
ClientRoots solves all three. It generates a personalised request, sends it at the right moment, links directly to your review pages, and - critically - detects if a customer is unhappy before they post publicly.
Unhappy customers (1–3 stars) are redirected to a private feedback form instead of a public review platform. You address the issue privately before it becomes a public 1-star review. Business+
One campaign generates review request links for Google, Trustpilot and Facebook simultaneously. Customers click one link and choose their preferred platform - or you direct them to your priority platform.
Generate a QR code linking directly to your review page - perfect for receipts, packaging inserts, business cards and in-store displays. Print it once, collect reviews indefinitely. Business+
Customers who don't respond to the first request receive an automatic follow-up after a set number of days - a polite nudge that typically doubles the response rate without feeling pushy.
Pre-written recovery messages for responding to negative reviews on Google and Trustpilot - showing your business cares, not just your star rating. Agency
Track how many requests were sent, opened, clicked and converted into reviews - broken down by platform and campaign. Know exactly which channel drives the most reviews. Agency
Sentiment routing significantly reduces the chance of negative reviews appearing publicly by intercepting unhappy customers before they reach a review platform. When a customer selects a low rating (1–3 stars), they're redirected to a private feedback form where you can respond directly. Happy customers (4–5 stars) are sent straight to Google or Trustpilot to leave their review. It doesn't guarantee zero negative reviews, but it gives you a chance to resolve issues privately first.
Requesting genuine reviews from real customers is allowed by Google. What's not allowed is gating reviews (only sending happy customers to review platforms), offering incentives for reviews, or posting fake reviews. ClientRoots's sentiment routing is designed to resolve issues privately - not to prevent legitimate negative reviews. All unhappy customers receive a private feedback form, not a block.
The highest conversion rate for review requests comes immediately after the transaction or service - within 24 hours while the experience is fresh. For print and product businesses, the sweet spot is when the customer receives their order. For service businesses, it's the day after the appointment. ClientRoots's follow-up reminder goes out 3–5 days later for non-responders.
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